We don't invest in founders. We co-found with them.
SodaSoft is a venture studio for industry experts who want to turn their market knowledge into a software company — profitable from day one.
What is a venture studio?
A venture studio is not a VC fund, not an accelerator, and not an agency. It's a company that co-builds startups from scratch. We don't write checks and wait. We don't give you a desk and some mentorship for 12 weeks. We don't take a brief and deliver a product. We sit next to you, roll up our sleeves, and build the company together — as co-founders.
The key difference
In a traditional startup, the founder does everything: product, design, engineering, marketing, sales, ops. In a venture studio, those capabilities already exist. You bring the market insight. We bring the machine that turns it into a product. The result: we go from idea to revenue in weeks, not years.
How we compare
| Venture Studio | VC Fund | Accelerator | Agency | |
|---|---|---|---|---|
| Builds the product | Yes | No | No | Yes |
| Shares risk | Yes | Yes | Partially | No |
| Has skin in the game | Yes | Yes | Partially | No |
| Brings go-to-market | Yes | No | Mentorship only | No |
| Focused on revenue | Day one | Post-funding | Demo day | Not their problem |
| Works as co-founder | Yes | No | No | No |
| Long-term partnership | Yes | Board seat | 3 months | Project-based |
Our philosophy
We believe most startups fail because they build the wrong thing, spend too much, and take too long. We do the opposite.
Profitable from day one
We don't build products that need 3 rounds of funding to survive. We build products that charge money from the first user. No burn rate. No runway anxiety. Revenue is the only metric that matters.
Co-founding, not outsourcing
We're not your vendor. We're your co-founder. We share the risk, the decisions, and the upside. When we build together, we're both invested in making it work — because we both lose if it doesn't.
Small and fast beats big and slow
We launch in weeks, not months. We start with the smallest thing that can generate revenue. We validate with real buyers, not surveys. We iterate based on paying customers, not focus groups.
Experts only
We don't work with first-time founders who have an app idea. We work with industry veterans who've spent years in their market, know the buyers by name, and can pick up the phone and close a deal. Your expertise is the unfair advantage.
Who we're looking for
We partner with a specific type of person. If this sounds like you, we should talk.
Industry experts
You've spent 10+ years in your field. You know the problems, the players, and the politics. You see inefficiencies that software could fix — but you don't have a technical team to build it.
Operators and leaders
You've led teams, managed P&Ls, or run a business unit. You understand how businesses buy software because you've been the buyer. You can sell because you speak the customer's language.
People ready to commit
This isn't a side project. You're willing to dedicate real time — at least 15-20 hours a week — to validate, sell, and grow alongside us. You want to build something that lasts.
People who want revenue, not hype
You're not interested in raising money to burn money. You want paying customers from month one. You want a business, not a startup theater performance.
What we bring to the table
Everything you need to go from market gap to live product with paying customers.
Product strategy
We define the ICP, scope the MVP, and design the pricing model — all before writing a single line of code.
UI/UX design
Full product design with a design system. Not wireframes — production-ready screens that look like a product from a company with 50 employees.
Full-stack engineering
Modern stack. Production infrastructure. CI/CD. Monitoring. We build it right the first time so you don't pay for technical debt later.
Go-to-market
Positioning, messaging, landing pages, sales collateral, outbound templates. We don't just build the product — we build the engine that sells it.
Launch operations
Deployment, analytics, customer onboarding flows, support setup. When we launch, we launch ready — not in beta.
Ongoing iteration
Post-launch, we track metrics, talk to users, and ship improvements every week. The product gets better continuously.
What you bring to the table
Your contribution is what makes this work. Without it, we're just an agency.
A real market gap
Not an idea — a gap. You've seen the problem first-hand. You know who has it, how much they're paying for bad solutions, and why existing tools fail.
Domain expertise
You understand the industry deeply enough to know what features matter, what language to use, and what buyers actually care about.
Access to buyers
You can get meetings with 10 potential customers in the first month. Not cold leads — warm conversations with people who trust you.
Willingness to sell early
You'll pick up the phone before the product is finished. You'll do demos with mockups. You'll close the first 5 deals on a handshake and an invoice.
Weekly collaboration
You show up. Every week. For product reviews, customer feedback sessions, and strategic decisions. This is a partnership, not a handoff.
How the venture studio works
From first conversation to paying customers — here's what the journey looks like.
You submit a venture intake
5 minutesTell us about the market gap you see. Who's the buyer? What are they paying for today? What's broken? We review every submission within 48 hours.
We have a conversation
1-2 callsNo pitch deck required. We want to hear the story: what you've seen, why it matters, and why you're the right person to solve it. We'll be honest about whether it's a fit.
Discovery sprint
Week 1-2We define the ideal customer profile, map the problem space, scope the minimum viable product, set success metrics, and choose a deal structure. Both sides commit or walk away — no hard feelings.
Build sprint
Week 3-8We design and build the MVP. Full design system, core user flows, integrations, QA. Weekly demos every Friday — you see progress in real time. Meanwhile, you're talking to buyers and lining up pilots.
Launch sprint
Week 9-10Deploy to production. Set up analytics, monitoring, customer onboarding. Build the sales kit: landing page, demo script, pricing page, outbound templates. Go live.
Grow and iterate
Week 11+Track usage, gather feedback, prioritize features, ship weekly. The goal: get to consistent monthly revenue as fast as possible. We stay involved as long as the partnership makes sense for both sides.
How the deal is structured
We offer three partnership models. The right one depends on your situation.
Every partnership is different. Some founders want to pay for the build and own 100%. Others want us to invest our time in exchange for equity. Most land somewhere in the middle. We discuss this during the discovery sprint — openly, honestly, and without pressure.
Cash
You pay for the full build. We deliver a production-ready product. You own everything. Best for: founders with capital who want full ownership.
Hybrid
You pay a reduced fee. We take a small equity stake or revenue share. We share the risk. Best for: founders who want to invest some capital but share the downside.
Studio Venture
We invest our full time and resources — no cash from you. In return, we take a significant equity position or revenue share. We're all in, together. Best for: experts with a strong market gap but no capital to invest.
Why a venture studio — not going solo?
Building a software company alone is brutally hard. Here's why partnering with a studio changes the equation.
Speed
What takes a solo founder 12-18 months, we do in 10 weeks. You skip the learning curve on product, design, and engineering. You go straight to selling.
Quality
Your first product looks and feels like a Series A company built it. Professional design, solid engineering, proper infrastructure. Buyers trust it immediately.
Lower risk
You don't quit your job to build an MVP. You don't burn savings hiring freelancers. You validate the idea with real buyers before making big commitments.
No fundraising treadmill
You don't need to raise money to build. You don't need to pitch VCs. You don't need to give up control to investors who don't understand your market. You build, sell, and grow on revenue.
A real partner
Being a solo founder is lonely. In a venture studio, you have a team that cares about the outcome as much as you do — because their success depends on yours.
This is not for everyone
We believe in being upfront. Here's who we don't work with.
- People with an app idea but no market expertise
- People who want to build first and find customers later
- People looking for a contractor to execute their spec
- People who aren't willing to sell before the product is done
- People who think raising money is the milestone, not revenue
Common questions
Do I need a technical background?
No. That's the whole point. We bring the technical side — product, design, engineering, infrastructure. You bring the market knowledge, buyer relationships, and domain expertise.
Do I need to quit my job?
Not immediately. During the discovery and build phase, you need about 15-20 hours a week. Once the product launches and starts generating revenue, you'll likely want to go full-time — but that's your decision, based on real traction.
How do you make money if you don't charge?
In the studio venture model, we take equity or revenue share. We make money when the product makes money. In cash and hybrid models, we charge fees. Either way, our incentives are aligned with your success.
What if the idea doesn't work?
It happens. The discovery sprint is designed to kill bad ideas fast, before we invest weeks of build time. If we discover the market isn't there during discovery, we stop. No hard feelings, no invoice.
How many ventures do you run at once?
We deliberately limit the number of active ventures to maintain quality. Typically 2-3 at a time. This means we're selective — but it also means when we say yes, you get our full attention.
What industries do you focus on?
B2B only. We've worked across logistics, legal, finance, real estate, healthcare, and professional services — but the specific industry matters less than the quality of the market gap and the founder's expertise.
Can I see examples of products you've built?
Yes. Reach out and we'll share relevant case studies based on your industry. Some of our ventures are public, others prefer to stay under the radar — we respect that.
What happens to the IP?
This depends on the deal model. In cash engagements, you own all IP from day one. In hybrid and studio venture models, IP ownership reflects the partnership terms and is clearly defined before we write a single line of code.
Ready to build something real?
If you're an industry expert with a market gap that software can close, we want to hear from you. No pitch deck. No formalities. Just a conversation.