How It Works
Four steps from gap to growth. Every step has clear outputs, defined timelines, and measurable results.
Most ventures fail not because the idea is wrong, but because the execution lacks structure. Our process eliminates guesswork. Each phase has specific inputs, activities, outputs, and success criteria — so you always know where you stand and what comes next.
The Four Phases
Each phase builds on the previous one. Skip nothing.
Discover
Find the gap, the buyer, and the smallest useful scope.
Build
Ship in slices. Progress shows every week.
Launch
Deploy, position, and prepare to sell.
Iterate
Track what works. Cut what doesn't.
Discover
Before we write a line of code, we need to answer three questions: Who is the buyer? What painful job are they doing badly? And what is the smallest thing we can build that solves it? Discovery is where we turn a big idea into a tight plan that both of us believe in.
What we do in this phase
- Map the buyer persona — role, company size, pain points, budget authority
- Identify the exact job-to-be-done and current workarounds
- Audit competitors and alternatives the buyer already uses
- Define scope rules: ship now, ship later, never ship
- Set measurable success criteria (signups, activations, revenue targets)
- Agree on deal structure, timeline, and communication rhythm
Deliverables you receive
- Ideal customer profile (ICP) document
- Problem statement — one paragraph, specific and testable
- Scope rules document with prioritized feature list
- Success metrics with target numbers and measurement plan
- Technical architecture recommendation
- Engagement agreement with timeline and milestones
Why this matters
After Discovery, you have a clear, written plan that both sides agreed to. No ambiguity. No scope creep surprises. You know exactly who you are building for, what you are building, and how you will measure success. This is the foundation that prevents expensive pivots later.
Build
We build the real product — not a prototype, not a wireframe. Every week you see working software. We ship in small slices so you can give feedback early and often. Problems surface while they are still cheap to fix, not after months of silent development.
What we do in this phase
- Design a consistent design system (colors, typography, components, spacing)
- Build core user flows end-to-end — the main jobs the product does
- Implement authentication, roles, and permissions from day one
- Write validation, error handling, and edge case logic early
- Run QA continuously during the build, not as a separate phase
- Demo working software every week with your feedback incorporated
- Handle responsive design, dark mode, and accessibility throughout
Deliverables you receive
- Working MVP with all core flows functional
- Design system documented and consistent across all screens
- Authentication and authorization system
- Database schema and API layer
- Automated tests for critical paths
- Staging environment for your review
- Weekly demo recordings and progress updates
Why this matters
By the end of Build, you have a real, working product — not a mockup. Your users can sign up, complete the core job, and get value. Because you saw progress every week and gave feedback in real time, the product matches what you actually need, not what someone guessed months ago.
Launch
Launch is not just deploying code. It is making the product sellable. We set up everything a buyer needs to find you, understand you, and pay you. Domains, analytics, landing pages, pricing, sales collateral — all ready before the first outreach.
What we do in this phase
- Deploy to production with custom domain, SSL, and monitoring
- Set up analytics and event tracking for every key action
- Build landing pages with clear positioning and messaging
- Define pricing and packaging — what buyers get at each tier
- Create a sales deck that tells a short, compelling story
- Write outbound email sequences that sound human
- Prepare onboarding flows so new users get value fast
- Write handoff documentation: deploy, config, monitoring, common failures
Deliverables you receive
- Production deployment with monitoring and alerting
- Analytics dashboard tracking signups, activations, and key actions
- Landing page live with conversion tracking
- Pricing page with clear packaging
- Sales deck (10-12 slides)
- Outbound email sequence (3-5 emails)
- Onboarding flow for first-time users
- Technical handoff documentation
Why this matters
After Launch, your product is not just live — it is sellable. You have a landing page that converts, a pitch that resonates, outbound sequences ready to send, and analytics that show what is working. Most studios stop at deployment. We stop when you can sell.
Iterate
The first version is never the final version. After launch, we watch the numbers, listen to early users, and ship improvements fast. We rank every change by impact and risk. High impact, low risk ships first. Low impact features get cut. The product stays lean.
What we do in this phase
- Monitor key metrics daily: signups, activations, retention, revenue
- Collect and analyze user feedback from early customers
- Rank backlog items by impact (revenue, retention) and risk (effort, complexity)
- Ship improvements in weekly cycles — small, focused changes
- A/B test messaging, pricing, and onboarding when data supports it
- Kill features and experiments that do not move the numbers
- Optimize conversion funnels based on drop-off data
Deliverables you receive
- Live dashboards with key business metrics
- Prioritized backlog ranked by impact and risk
- Weekly improvement releases
- Conversion funnel analysis with drop-off points identified
- User feedback synthesis and action items
- Performance and uptime reports
Why this matters
Iteration keeps the product moving in the right direction. Instead of guessing what to build next, you use real data from real users. Bad ideas die fast. Good ideas ship faster. Your product stays lean, your customers stay happy, and your metrics keep improving.
How We Work Day-to-Day
Transparency and rhythm matter more than heroics.
Weekly demos
Every week, you see working software. Not slides. Not promises. Working code that does something real. You give feedback, we adjust.
Async daily updates
Short written updates every day. What got done. What is blocked. What is next. No standing meetings that waste everyone's time.
Biweekly scope reviews
Every two weeks, we review the scope together. What should stay. What should change. What should be cut. The plan evolves with what we learn.
Direct access to the team
You talk to the people doing the work, not account managers. Questions get answered in hours, not days. No telephone game.
No surprise invoices
Pricing is agreed upfront. Scope changes are discussed before they happen, not after. You always know what you are paying for.
Clean handoff
When the engagement ends, your team can run the product without us. Documentation, deploy guides, and architecture decisions are all written down.
What You Walk Away With
At the end of a full engagement, you own everything listed below.
Ready to start?
Book a call to discuss your project or submit a venture intake if you have a gap worth closing.